Most organisations hold an asset that never appears on the inventory.
Every company accumulates data — a record of how it actually works. The conversations, the decisions, the documents, the corrections. It sits in the software you already use.
Generative AI companies look for real operations data to train their model, and pay for it.
01 What Coupol does
We turn data you already hold into a new revenue line.
AI models such as ChatGPT and Claude are no longer short of text. What they lack is evidence of how real organisations operate — how a deal is negotiated, how an invoice exception is resolved, how a contract is redlined, how an incident is diagnosed and closed.
Coupol identifies which of your operational records can lawfully be licensed, prepares them to the standard AI developers require, and negotiates the agreement on your behalf. You keep ownership throughout. Proceeds are paid to you. Licensing agreements in this market typically run from $50,000 to $2,000,000+.
Monetisation depends on 3 factors
Number of software and tools used in your day-to-day operations
Number of users
Length of data history
02 What we are looking for
- Communication
- How teams coordinate, escalate and decide.
Slack
Microsoft Teams
Gmail
Google Workspace
Outlook
Zoom
- etc.
- Finance
- Reconciliation, invoicing, reporting and month-end close.
SAP
NetSuite
Xero
Sage
QuickBooks
Zeendoc
- etc.
- Customer
- How opportunities move from first contact to close.
Salesforce
HubSpot
Pipedrive
Dynamics
- etc.
- Legal
- Contract review, redlining, negotiation and approval.
DocuSign
Ironclad
iManage
SharePoint
- etc.
- Engineering
- How software is written, reviewed, shipped and repaired.
GitHub
GitLab
Jira
Linear
Sentry
- etc.
- Support
- How issues are diagnosed and resolved across systems.
Zendesk
Intercom
Freshdesk
ServiceNow
- etc.
- Operations
- Planning, procurement, scheduling and exception handling.
SAP
Oracle
Coupa
Asana
Monday
- etc.
- Creative
- How assets are edited, versioned and approved.
Adobe
Avid
DaVinci Resolve
Ableton
Figma
- etc.
· Privacy comes first, without exception
Nothing about this model works unless privacy is absolute. It is the first thing we agree and the last thing we compromise.
You choose which systems are in scope, and over which periods. Nothing outside that scope is ever accessed.
Identifying information — names, contact details, customer and employee records — is removed before anything leaves your environment. We license operational and technical material only.
Scope, exclusions, permitted use, audit rights and indemnities are agreed in writing before the first record moves.
03 The process
- Assessment
- We review what you hold and establish what it is worth. No cost, no obligation.
- Scoping
- You define what is included, what is removed, and what is never considered. Agreed in writing before anything moves.
- Anonymisation
- Identifying information is stripped out before any data leaves your environment. You review and approve the result before it goes further.
- Licence and payment
- A defined-use agreement between the parties. You retain ownership of your data at all times. Payment reaches you within days of signature.